Department of Information Management

Department of Information Management

Department of Information Management – Leisure & Recreation and Creative Marketing



Course Name

Leisure & Recreation and Creative Marketing

Course ID


Course credits


Teaching hourly fee



Liao Hsiu-Li


Junior Class-A, Department of Information Management

Required/Elective course

Elective course


Type of Service

(Multiple options allowed)

□ Educational counseling  ■ Information technology  ■ Creative design

□ Community development  ■ Marketing and promotion  □ Social service 

□ International care  ■ Cultural archives  ■ Environmental protection 

□ Others ____________________



(Evaluation on Service Programs)

Many rural areas or aboriginal tribes in Taiwan still preserve natural landscapes and plentiful cultures. Many of them have digital divided and lack human resource and e-knowledge. By integrating the service learning into the teaching practice, the students may have the chance to implement what they learned from the class and help residents in rural areas or disadvantaged groups.


Objectives of Plan

1.    Know the leisure and recreation industry.

2.    Design service learning marketing activities.

3.    Draft service learning activity marketing proposal.

4.    Coordinate and communicate with the team members to complete the service learning activities.

5.    Compile the results and draft the closure report.


Cooperative entities

Name of Organization or Community receiving the service:

1.       Marketing of tribe leisure farms and bed & breakfast.

(Bunun Leisure Farm, Bagun Bed and Breakfast, UY Villa, Paskwalan Bed and Breakfast, Fuyunshanlin, Mayan Zhu Xuan, R’uyan Villa, Moon Villas, Aqiu Camping Area, and Yuma Hill Bed and Breakfast, et al.)

2.       Promotion of tribe agricultural products and sightseeing.

(Guang Hua Tribe, Xinxin Tribe, San Guang Tribe, Ye Heng Tribe, R’uyan Tribe and Bunun Tribe, et al.)

3.       Marketing of local government tourism activities.

(Shiding Township Office, Taimali Township Office, and Fuxing Township Office, et al.)

Service Recipient: NPO and disadvantaged groups; Number of service recipients:  500 persons (Not the number of trainees)


Objectives of Courses

1.    Have an in-depth understanding about the leisure and recreation industry.

2.    Learn the online marketing theories.

3.    Train students’ basic ability to collect information, study cases and draft proposals.

4.    Strengthen students’ ability to implement online marketing.

5.    Train students’ ability to report results.


Model and contents of implementation of service programs

( to the contents of courses for 18 weeks on a weekly basis)



Service learning stage




Preparation of service activity marketing proposal



Contents of service:

Marketing of tribe leisure farms and bed & breakfast

Promotion of tribe agricultural products and sightseeing

Marketing of local government tourism activities



Review upon completion of service marketing activities


Celebration/presentation of results

Presentation of results and competition

(Please added the lines, if necessary.)


Total service learning hours

Total course hours: 54 hours

Students’ actual service hours: 18 hours

Number of student teams: a total of 10 teams, consisting of a total of 50~60 persons.

Total number of service recipients: 1000 persons (number of service recipients*number of frequency).


Descriptions about expected students’ growth in professions

The students may undergo implementation training via the service learning with respect to collection of information from the location of service, SWOT analysis, planning of service learning marketing activities,

preparation of marketing proposals, communication and leadership of groups and organizations, coordination of resources for the service activities, control over the service learning activities and presentation of service learning marketing results.


Anticipated benefits to be gained the service recipient

Increase business opportunities for the bed & breakfast and farms in rural and mountain areas.

Upgrade public awareness toward agricultural products made by tribe residents and farmers.

Increase the sales of agricultural products made by tribe residents and farmers.

Strengthen the rural area residents’ ability in IT


Rating criteria

(Please include the way to assess service programs.)

Grade for paperwork and briefing

Grade for participation in activities

Grade evaluated by the team members with each other


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